// opportunity report · marketing and conversion

Untapped Shopify Checkout app opportunities

Should you build a Shopify Checkout app? Here's what the data says — competition, pricing, market size and merchant pain, scored against all 44 categories.

AMBER — Workable opening  opportunity rank #17 of 44

35%
top-3 concentration
free-tier led
median price
17,397
top-20 reviews
4.63
avg star rating
100%
offer a free tier
YES
first-party-free

The verdict

The Shopify Checkout category is a workable opening — competition is moderate and there's no first-party rival — a sharp wedge can win. The top three apps hold 35% of reviews, there's no Shopify first-party app in the top 20, and the median paid tier sits at free-tier led. Revenue potential (illustrative): monetise via upgrades (freemium-led category).

Method: pulled from the public Shopify App Store — top apps by review count, their pricing and badges — plus 2,500 mined merchant reviews. Illustrative revenue assumes 1,000 paying merchants at the median price; real results vary with execution and retention.

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Shopify App Store opportunity map — categories by competition vs money

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