// opportunity report · store design

Untapped Shopify Search and navigation app opportunities

Should you build a Shopify Search and navigation app? Here's what the data says — competition, pricing, market size and merchant pain, scored against all 44 categories.

AMBER — Contested  opportunity rank #18 of 44

47%
top-3 concentration
$19.00/mo
median price
10,953
top-20 reviews
4.57
avg star rating
85%
offer a free tier
YES
first-party-free

The verdict

The Shopify Search and navigation category is a contested — winnable, but you'll be fighting established players. The top three apps hold 47% of reviews, there's no Shopify first-party app in the top 20, and the median paid tier sits at $19.00/mo. Revenue potential (illustrative): ~$19,000/mo at 1,000 paying merchants.

Method: pulled from the public Shopify App Store — top apps by review count, their pricing and badges — plus 2,500 mined merchant reviews. Illustrative revenue assumes 1,000 paying merchants at the median price; real results vary with execution and retention.

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Shopify App Store opportunity map — categories by competition vs money

Related store design categories

Content →Design elements →Images and media →Notifications →