// opportunity report · sales channels

Untapped Shopify Selling online app opportunities

Should you build a Shopify Selling online app? Here's what the data says — competition, pricing, market size and merchant pain, scored against all 44 categories.

AMBER — Contested  opportunity rank #39 of 44

57%
top-3 concentration
$4.99/mo
median price
50,294
top-20 reviews
4.3
avg star rating
95%
offer a free tier
NO
first-party-free

The verdict

The Shopify Selling online category is a contested — winnable, but you'll be fighting established players. The top three apps hold 57% of reviews, there's 3 Shopify first-party app(s) in the top 20, and the median paid tier sits at $4.99/mo. Revenue potential (illustrative): ~$4,990/mo at 1,000 paying merchants.

In our review mining, Selling online merchants left 3 manual-workaround and 5 missing-feature complaints per 500 recent reviews — each one is a feature you could build against.

Method: pulled from the public Shopify App Store — top apps by review count, their pricing and badges — plus 2,500 mined merchant reviews. Illustrative revenue assumes 1,000 paying merchants at the median price; real results vary with execution and retention.

Have an idea for a Selling online app?

Type it into the radar and get a red / amber / green verdict with the exact data — free.

⚡ Scan your idea free
Shopify App Store opportunity map — categories by competition vs money

Related sales channels categories

Selling in person →Marketplaces →Retail →