We scanned every Shopify App Store category — competition, pricing, market size and merchant pain — and ranked them by how winnable a new app is. Green = go. Red = saturated.
| Category | Verdict | Top-3 conc. | Median | Reviews |
|---|---|---|---|---|
| Upsell and bundles | GREEN | 29% | $25 | 44,395 |
| Customer loyalty | GREEN | 39% | $34 | 40,051 |
| Wholesale | GREEN | 29% | $29 | 10,731 |
| Inventory | GREEN | 30% | $20 | 13,947 |
| Shipping solutions | AMBER | 43% | $30 | 19,697 |
| Gifts | GREEN | 32% | $19 | 5,538 |
| Pricing | GREEN | 33% | $17 | 11,128 |
| Content | GREEN | 38% | $25 | 8,573 |
| Custom products | GREEN | 37% | $11 | 27,982 |
| Product variants | GREEN | 37% | $11 | 27,982 |
| Analytics | GREEN | 38% | $20 | 14,698 |
| Design elements | AMBER | 31% | $5 | 14,351 |
| Images and media | AMBER | 43% | $10 | 27,776 |
| Shipping | AMBER | 44% | $15 | 19,228 |
| Notifications | AMBER | 44% | free | 46,072 |
| Orders | AMBER | 46% | $147 | 20,356 |
| Checkout | AMBER | 35% | free | 17,397 |
| Search and navigation | AMBER | 47% | $19 | 10,953 |
| Finances | AMBER | 49% | $20 | 14,282 |
| Returns and warranty | AMBER | 44% | $15 | 9,813 |
| Internationalization | AMBER | 41% | free | 17,587 |
| Promotions | AMBER | 42% | free | 18,300 |
| SEO | RED | 70% | $20 | 74,752 |
| Currency and translation | AMBER | 33% | $10 | 15,384 |
| Advertising | RED | 67% | $140 | 37,567 |
| Product reviews | RED | 70% | $16 | 79,463 |
| Subscriptions | AMBER | 51% | $25 | 27,060 |
| Security | AMBER | 49% | free | 14,170 |
| Selling in person | AMBER | 36% | $10 | 6,392 |
| Social trust | RED | 78% | $18 | 70,036 |
| Marketplaces | AMBER | 56% | $14 | 50,765 |
| Operations | AMBER | 53% | $19 | 28,748 |
| Retail | AMBER | 40% | $15 | 3,318 |
| Product display | AMBER | 58% | $5 | 8,006 |
| Site optimization | RED | 70% | free | 74,645 |
| Payments | AMBER | 59% | $25 | 23,500 |
| Storefronts | AMBER | 59% | free | 16,977 |
| Dropshipping | AMBER | 64% | $28 | 21,680 |
| Selling online | AMBER | 57% | $5 | 50,294 |
| Marketing | AMBER | 55% | free | 50,205 |
| Digital goods and services | AMBER | 42% | free | 11,638 |
| Support | AMBER | 53% | $5 | 18,181 |
| Print on demand | RED | 69% | free | 15,117 |
| Email marketing | RED | 72% | free | 38,368 |